DM Products, Inc. has announced the formation of a new subsidiary that will create, manufacture, distribute and sell prestige fragrances and beauty related products. According to DM, this newly established division will be led by “one of the premier fragrance designers/perfumers in the industry today and backed by a team of highly qualified and experienced individuals.” These announcements are due shortly.

“We were presented with an opportunity to aggressively compete in the highly profitable fragrance and perfume industry and viewed it as one the company needed to actively pursue,” said Kurt Cockrum, president and chairman of DM Products, Inc. “After a significant period of market research, and meeting with top level personnel willing to join with us, we are excited to make this announcement. We will be releasing information concerning the management team being formed to run the personal care division in the very near future. I am sure our shareholders will be impressed with the credentials surrounding the individuals we have selected.” Cockrum added, “This fits in perfectly with our vision of expansion and diversification.”

According to DM’s report, the perfume industry’s annual sales are estimated to be between $25 billion and $30 billion. The United States alone represents approximately 33% of that market. “The personal care products industry appears to be as recession proof as we can hope for. This addition will help to ensure shareholder confidence. With the high profile and proven experience of our new management, we fully expect to be a significant player in a relatively short period of time,” stated Cockrum.

DM Products, through its wholly owned subsidiary, Direct Success, Inc., currently develops, finances, produces, markets, and distributes unique and innovative health, beauty, fashion, fitness and other products for sale through infomercial marketing and distribution channels. The company intends to expand its operations to include the newly formed personal care division, which will be operated through another subsidiary.